Co-founder
Mart van Melick
Co-founder & Growth Strategist
Owns the systems that move spend profitably. Leads operations, team, and AI tooling behind multi-seven-figure budgets.
Background
Mart spent his agency years at WPP Media on accounts like Scotch & Soda and Action, before becoming CMO at QLF Brands and scaling a lighting store across 26 European markets to multi 8 figures per year.
At Ecubate he owns operations, the specialist team and the internal AI tooling that monitors accounts overnight, so senior time goes to strategy, testing and iteration.
He is at his best translating a commercial P&L into a media plan: margin targets, channel roles and the reporting that makes scaling decisions obvious.
Track record
10 years+ in paid media:
- 100+ brands scaled, 7-9 figures
- Overseeing 400M+ in crosschannel media spend
- Agency experience working for Scotch & Soda, Action & more at WPP Media
- CMO at QLF Brands scaling lighting store across 26 European markets to multi 8 figures / year.
