We are
Ecubate

Ecubate accelerates your revenue with a decade of expertise in paid advertising. We've generated $50M+ for clients across Google & YouTube ads.

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Our Philosophy

At Ecubate, we believe real growth starts with focus. That’s why we do one thing exceptionally well: scaling DTC brands through Google Ads.

We’re not a full-service agency and that’s exactly our strength.

By specialising in a single channel, we build deep expertise, smart systems, and proven strategies that consistently deliver.

We operate with a small, high-performance team that moves fast, automates anything that doesn’t require creativity or strategy, and is all-in on growth.

We intentionally work with brands that match our ambition: founders and teams who are ready for the next phase and understand that scale doesn’t come from bigger teams, but from sharper execution. It's about pushing boundaries through structured testing, rapid iteration and systems designed to scale.

No fluff, no overhead, or agency jargon.

Just a small team, smart systems & scalable results.

Ecubate. Built to scale.

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Who we are

Who we are

Who we are

Behind Ecubate

Ecubate is founded with a combined 20+ years experience in paid advertising, performance marketing & ecommerce.

Geert Adams

Co-founder & performance marketeer

With over 10 years of experience in paid advertising, eCommerce, and DTC, Geert built his expertise scaling brands from the inside out. After leading performance marketing for global brands like PUMA, he went solo - managing campaigns for numerous leading ecommerce brands as a freelancer. Today, he’s the founder of Ecubate, overseeing 7-figure ad spend and building the growth engines behind tomorrow’s DTC brands.

Geert Adams

Co-founder & performance marketeer

With over 10 years of experience in paid advertising, eCommerce, and DTC, Geert built his expertise scaling brands from the inside out. After leading performance marketing for global brands like PUMA, he went solo - managing campaigns for numerous leading ecommerce brands as a freelancer. Today, he’s the founder of Ecubate, overseeing 7-figure ad spend and building the growth engines behind tomorrow’s DTC brands.

Geert Adams

Co-founder & performance marketeer

With over 10 years of experience in paid advertising, eCommerce, and DTC, Geert built his expertise scaling brands from the inside out. After leading performance marketing for global brands like PUMA, he went solo - managing campaigns for numerous leading ecommerce brands as a freelancer. Today, he’s the founder of Ecubate, overseeing 7-figure ad spend and building the growth engines behind tomorrow’s DTC brands.

Mart van Melick

Co-founder & performance marketeer

Mart is a seasoned performance marketer with a track record of scaling DTC brands across Europe through Google Ads, YouTube, and omnichannel strategies. After leading paid media teams for both agencies and in-house teams, he developed a deep operational playbook for building scalable systems. As a founder of Ecubate, he brings systems thinking to every brand we scale.

Mart van Melick

Co-founder & performance marketeer

Mart is a seasoned performance marketer with a track record of scaling DTC brands across Europe through Google Ads, YouTube, and omnichannel strategies. After leading paid media teams for both agencies and in-house teams, he developed a deep operational playbook for building scalable systems. As a founder of Ecubate, he brings systems thinking to every brand we scale.

Mart van Melick

Co-founder & performance marketeer

Mart is a seasoned performance marketer with a track record of scaling DTC brands across Europe through Google Ads, YouTube, and omnichannel strategies. After leading paid media teams for both agencies and in-house teams, he developed a deep operational playbook for building scalable systems. As a founder of Ecubate, he brings systems thinking to every brand we scale.

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