We Scale
DTC Brands.

We Scale
DTC Brands with Google Ads.

We are E · CUBATE
eCommerce, engineered for growth.

Ecubate accelerates your revenue with two decades of expertise in paid advertising. We've managed €125M+ for clients across Google & YouTube ads.

E · CUBATE
eCommerce, engineered for scale.
Ecubate was built to solve one problem: turning Google Ads from guesswork into a scalable profit engine.

Ecubate accelerates your revenue with two decades of expertise in paid advertising. We've managed €125M+ for clients across Google & YouTube ads.

Who we are

Who we are

Who we are

Behind Ecubate

Ecubate is founded with a combined 20+ years experience in paid advertising, performance marketing & ecommerce.

Geert Adams

Co-founder & performance marketeer

With over a decade of experience in paid advertising and ecommerce, Geert began his career at WPP before leading performance marketing and marketplaces for PUMA Group. He later chose to go independent, working as a Google Ads freelancer. Today, as co-founder of Ecubate, Geert focuses on business growth, sales, marketing, and strategic partnerships.

Geert Adams

Co-founder & performance marketeer

With over a decade of experience in paid advertising and ecommerce, Geert began his career at WPP before leading performance marketing and marketplaces for PUMA Group. He later chose to go independent, working as a Google Ads freelancer. Today, as co-founder of Ecubate, Geert focuses on business growth, sales, marketing, and strategic partnerships.

Geert Adams

Co-founder & performance marketeer

With over a decade of experience in paid advertising and ecommerce, Geert began his career at WPP before leading performance marketing and marketplaces for PUMA Group. He later chose to go independent, working as a Google Ads freelancer. Today, as co-founder of Ecubate, Geert focuses on business growth, sales, marketing, and strategic partnerships.

Mart van Melick

Co-founder & performance marketeer

Mart also started his career at WPP and later served as CMO for an international brand in the lighting industry. He led teams responsible for scaling multiple brands across 20+ markets and has managed paid media teams both agency-side and in-house. At Ecubate, Mart is hands-on in strategy and team execution, overseeing multi-seven-figure ad spend and building Google Ads systems designed for profitable, controlled growth.

Mart van Melick

Co-founder & performance marketeer

Mart also started his career at WPP and later served as CMO for an international brand in the lighting industry. He led teams responsible for scaling multiple brands across 20+ markets and has managed paid media teams both agency-side and in-house. At Ecubate, Mart is hands-on in strategy and team execution, overseeing multi-seven-figure ad spend and building Google Ads systems designed for profitable, controlled growth.

Mart van Melick

Co-founder & performance marketeer

Mart also started his career at WPP and later served as CMO for an international brand in the lighting industry. He led teams responsible for scaling multiple brands across 20+ markets and has managed paid media teams both agency-side and in-house. At Ecubate, Mart is hands-on in strategy and team execution, overseeing multi-seven-figure ad spend and building Google Ads systems designed for profitable, controlled growth.

Our Philosophy

At Ecubate, we believe real growth starts with focus.

For over 10 years both Mart & Geert worked at large agencies and global brands like WPP & PUMA Group. Over this period we’ve seen how dozens of agencies and brands work. This has put us in the unique position to see why some some brands achieve triple digit growth and others die.

Brands that win share one thing in common: they move fast, act with intention, and partner with specialists who lead the market in expertise, talent, and systems.

These are exactly the fundamental principles on which Ecubate is founded. We are here to drive profitable eCommerce growth and will push you to act with speed, as an extension of your internal team.

Our formula works because we do one thing exceptionally well: scaling DTC brands with Google. We’re not a full-service agency and that’s exactly our strength. By specialising on only one channel, we have build deep expertise, smart systems, and proven strategies that consistently deliver.

We operate with a small, high-performance team that moves fast, automates anything that doesn’t require creativity or strategy, and is all-in on growth.

We intentionally work with brands that match our ambition: founders and teams who are ready for the next phase and understand that scale doesn’t come from bigger teams or large agencies with fancy awards, but from sharper focus & fast execution. It's about pushing boundaries through structured testing, rapid iteration and systems designed to scale.

Just a small senior team, smart systems & scalable results.

Ecubate. Built to scale.

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