AI + senior media buying

How we use AI inside Google Ads

Everyone says they “use AI”. Here is exactly what runs inside our accounts, what it decides, and where a senior specialist still holds the wheel.

24/7 anomaly detection

Our system watches spend, CPCs, conversion rates and feed health around the clock. When something breaks at 2am, we know before the morning stand-up.

We push real product margins into Google so Smart Bidding optimises toward profit (POAS), not toward the revenue that looks good in a screenshot.

AI rewrites and structures product titles, attributes and segmentation so Shopping and Performance Max match the searches that actually convert.

We generate and test headlines, descriptions and asset variants at volume, then let performance data decide what stays live.

Models project incremental return per cluster, so budget moves to where the next euro earns the most instead of where it always went.

Nothing ships on autopilot. AI does the monitoring and the grunt work; senior media buyers make every strategic call.

Four steps, running continuously on every account we manage.

We connect Google Ads, Merchant Center, analytics and margin data into one view.

Models flag anomalies, wasted spend, feed errors and underperforming clusters daily.

A senior specialist reviews every flag and turns it into a prioritised action.

Changes ship, get measured against profit, and feed back into the model.

Book a call and we'll walk through what our AI layer would catch in your account in the first week.