De Hardloopwinkel
Scaling a High-Intent Audience with Smart Segmentation & AI-Led Testing
KLANT
De Hardloopwinkel
SERVICE
Google Ads Advertising & Consultancy
TIMELINE
3 Months
De Hardloopwinkel had a consistent flow of sales but lacked the structure and automation to scale profitably — especially within branded and high-intent segments.
Our approach:
We restructured the entire account with a split-focus strategy: branded shopping for high-efficiency conversion and Performance Max for scalable prospecting. By applying automation rules, daily budget distribution, feed enhancements, and creative segmentation, we built a growth engine around full-funnel intent.
What happened:
Scaled to €1.02M in purchase value
Achieved a 1,311% ROAS across active campaigns
Reached 7,710+ sales with a total spend of just €78K
Performance summary:
Revenue: +32%
ROAS: +51%
Spend: -23%
