AUDIT AREA 01
Product Feed
We review your product titles, feed structure, and duplication to find missed Shopping visibility and stronger ways to match customer searches.
Taking on a few new brands for Q4
Find out how we scale your Google Ads account while giving back margin.
Prepare for maximum scale in Q4
On this call we will:
- 1Audit your current Google Ads and funnel setup to find the biggest lever on your revenue
- 2Map out a clear next step to scale further and more profitably
- 3See if our Google Ads system is a fit for your brand
30 minutes. Google Meet. No slide deck.
Worst case, you leave with three fixes you can hand to your current agency.
30 minutes with a founder. No pitch deck. You leave with your three biggest levers.
What we'll cover
AUDIT AREA 02
Campaign Structure Check
We check how brand, non-brand, Shopping, and Pmax campaigns are separated so budget is working toward the right goals.
AUDIT AREA 03
Bidding Strategy Review
We look at your bidding strategies to identify if there is room for growth or improve efficiency.
AUDIT AREA 04
Tracking Audit
We check if your entire funnel is tracked correctly, server-side, so you can make decisions from real data instead of blind spend.
AUDIT AREA 05
Creative & Asset Audit
We assess your ads, headlines, images, formats, and messaging to see whether your creative is helping the right audiences take action.
AUDIT AREA 06
Funnel, landing pages & CRO
We dive deep into your funnel, landing pages and CRO to spot leaks.
Who you'll be talking to
Your audit is run by a founder, not a sales rep.
Geert Adams
Co-founder
Google Ads Performance Marketer. Ten years in paid media, within agencies and in-house running ecommerce for brands doing 1B+.
In my decade in the industry, I've:
- Managed over 300M+ in Google Ads spend
- Multiple brands scaled to 8-9 figures
- 30+ brands scaled beyond 7 figures
- Worked within multiple agencies running Google for Unilever, ING bank at WPP Media
- In-house at stichd PUMA Group working with brands like PUMA, Calvin Klein, Redbull Racing & more
Worked with brands like...
- 100+ brands scaled
- €500M+ ad spend managed
- €100M+ annual revenue driven
- 15+ markets
- Max 6 accounts per specialist
Client reviews
Reviews from brands we run Google Ads for
Ecubate works structured, performance-based, innovative and well-documented. Collaboration felt like having an in house marketeer. Ecubate always came with strong and complete analysis helping us determine together on how to follow up with smart strategy & tactics to reach the next level.
Steven, Director, BoombrushVery satisfied with Ecubate. Clear reports and monthly reviews always provide great insights. Thanks to their growth model, our CPA is lower and our revenue is growing year over year. Highly recommended!
Edward, Founder, GloeilampgoedkoopThe collaboration with Ecubate has been incredibly pleasant. Communication is smooth, and they always think along with CoffeeMeister's growth. Our Google results have improved significantly since the start of our partnership.
Michelle, Marketing Manager, CoffeemeisterHow we're different
We bid on profit. Not ROAS.
ROAS tells you what came in. It says nothing about what you kept. We run accounts on contribution margin using ProfitMetrics, so the bidding optimises for the number that actually lands in your bank account. We look at what actually moves the needle & drives your business.
Case study · Lighting retailer · 6 months
Gloeilampgoedkoop
+46%
contribution margin
+33%
sales
+20%
orders
POAS bidding on real margin data instead of revenue. Budget flowed to products that actually make money.
Get the full case studyMargin data via
The Ecubate advantage
Where you are, and where this goes.
What you are dealing with
Your account reached a growth ceiling yet you feel there is untapped potential.
Heavy reliance on the fundamentals (Shopping, branded traffic) without a strategy to reach and convert new cold audiences.
Your Google Ads manager barely provides valuable insights. Instead you are left with long reports full of excuses for growth limitations.
Manual hygiene tasks & slow optimisations. Your account is still being managed as if it's 2020.
What you unlock
Continuously break through your revenue ceiling.
New customers from Google. Not just returning ones.
Scale through upper funnel search & YouTube Ads.
We put your products into performance tiers and bid each tier on its own margin. Most accounts run one flat strategy across everything.
Senior Media buyer that spend at least 50M in Google Ads spend powered by internal AI systems & scaling frameworks.
New customers from Google. Not just returning ones or converting Meta traffic.
Our internal AI system watches your account overnight. A senior specialist reads it in the morning.
Six accounts per specialist. Yours is one of them. Mastery requires focus.
30 minutes with a founder. No pitch deck. You leave with your three biggest levers.
Results
Three accounts, three rebuilds.
Mylky
Home & Kitchen Appliance
Meerdanlicht.nl
Living & Decor
Boombrush
Health & Dental Care
How we scale
Four steps, from research to ongoing scale
- 01
Deep Research
We kickstart our partnership with deep research, directly diving into your business goals, numbers and economics. We audit your ad account for insights and opportunities and build a tailored growth strategy.
- 02
Foundation
We plug you into our tooling and reporting within 72 hours, run a kickoff call to set targets, and get your first ads live within a week.
- 03
Proven Scaling Frameworks
Your account is rebuilt around our proven scaling frameworks for Google and YouTube. The highest-impact optimisations go live from day one.
- 04
Maintain & Innovate
We maintain performance week in, week out and keep building new growth systems, so you keep breaking through revenue ceilings.
Case study
How we grew a lighting brand's contribution margin 46% while scaling spend
- The account structure: how products were split into performance tiers and what each tier was allowed to spend.
- The bid change: moving from ROAS targets to contribution margin, and the two weeks it took to settle.
- The before and after numbers, month by month, including the spend increase.
Questions
The things founders ask before booking.
Rather just ask us live?
Bring the question to the audit. You'll get a straight answer and a read on your account in the same 30 minutes.
30 minutes with a founder. No pitch deck. You leave with your three biggest levers.
We're taking on a few new brands for Q4.
Q4 is when your account either compounds or leaks. We have room for three brands before it starts.
Senior specialists only, six accounts each. That cap is the reason we excell and why we can't take on everyone.
- You spend €20k+ a month on Google Ads
- You have a proven product-market fit
- You'd rather be challenged than agreed with
Pre-revenue, still testing product, or shopping on price: we're the wrong call, and we'll say so in the first ten minutes rather than sell you a retainer.
30 minutes with a founder. No pitch deck. You leave with your three biggest levers.
Book the audit
Book your 30-minute audit.
Built for eCommerce brands spending €20k+ a month on Google. Audit your: Tracking, Merchant Center, Feed, Bids & Budgets, Keywords, Campaign structure, Creatives & Landing pages.
Pick your time
30 minutes, Google Meet. You'll get the invite immediately.
One last thing, from me.
This is for eCommerce brands spending €20k+ a month on Google that know the account can do more. It isn't for people shopping on price, and it isn't for brands still finding their product. If that's you, save your time.
If it isn't you: another quarter run the same way costs you the same margin you gave up last quarter. Thirty minutes tells you how much that is. Then you decide.
— Geert Adams, Co-founder
30 minutes with a founder. No pitch deck. You leave with your three biggest levers.